Automation
Automate your print, email, SMS, and encrypted messages—all from one platform.Micom’s automation engine brings structure, speed, and scale to your communication strategy. Build simple journeys or advanced logic flows with ease. No code? No problem.
What’s a Workflow?
A workflow is a series of tasks triggered by events—like a customer signing up, missing a payment, or booking an appointment.
Micom turns those moments into actions. Automatically send the right message via the best channel—print, SMS, email, or encrypted link—at the perfect time.
Micom turns those moments into actions. Automatically send the right message via the best channel—print, SMS, email, or encrypted link—at the perfect time.
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Why Use Micom for Automation?
Multi-channel mastery
Seamlessly switch between media—digital or physical—within a single flow.
Built for hybrid delivery
Letters, postcards, emails, SMS, encrypted comms... all supported natively.
Smart triggers
Create rules and conditions to deliver the right message at the right time.
Secure & compliant
Includes encrypted messaging options for sensitive customer journeys.
Campaigns vs Workflows
Both live inside your projects. But they serve different purposes
Workflow
Campaign
Goal
Ongoing, always-on actions
One-off or time-bound marketing activity
Trigger
Event-based (e.g. new customer)
Planned send (e.g. Black Friday promo)
Channels
All channels
All channels
Complexity
Can be linear or multi-branch
Typically a single stream
Use Case
Payment reminders, onboarding
Product launches, re-engagement
Real-World Examples
Micom workflows can support every part of the customer lifecycle:
Onboarding Journeys
Send welcome packs by post, follow up with SMS login links, and confirm setup via email.
Missed Payments
Trigger a letter with payment details, then follow up via SMS or encrypted message.
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Appointment Updates
Automatically send appointment letters, change notifications, and reminders.
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Post-Purchase Engagement
Send thank-you emails, postcard discounts, or follow-up surveys.
Designed for Everyone
Transactional mail plays a vital role in sectors where clarity, trust, and timeliness are critical.
Marketing Teams
Drag, drop, and launch. The UI is designed for clarity and ease of use—no devs required.
Development Teams
Plug into our powerful API or SFTP integrations and start sending in minutes. Whether it’s triggered post, system-generated statements or automated email—Micom works behind the scenes so you don’t have to.
Operations Teams
Simplify complex workflows, eliminate manual processes, and stay compliant. Micom makes it easy to schedule, manage, and monitor critical comms—across departments, at scale.
Encrypted, Auditable, Reliable
For critical communication, workflows can include encrypted delivery for:
Medical results
Financial information
Legal documents
Government updates
Every action is logged, every message secure.
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Build Once. Scale Everywhere.
No more manual processing. No more channel silos.
With Micom, your entire customer journey—from invoice to invitation—is automated, secure, and seamless.
With Micom, your entire customer journey—from invoice to invitation—is automated, secure, and seamless.