Engagement Intelligence – optimise data, cut waste, protect compliance

Know who’s not engaging with your messages. Stop wasted sends. Improve data quality. Stay compliant. Micom makes it automatic.

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GDPR‑ready

ISO 27001

ISO 9001

ISO 14001

Cyber Essentials

ICO Registered

Why Engagement Intelligence matters

Every business sends messages that never get seen, read or acted on. Re‑sending wastes money, clutters customer experience and increases compliance risk.
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Micom Engagement Intelligence gives you clear insight into disengaged recipients across both print and digital channels. That means you can suppress wasted sends, change channel, and keep your data clean.

Challenges today

Mail sent but never opened or acted on

Emails bouncing or ignored repeatedly

Manual re‑sends adding cost and frustration

Customer records that degrade over time

Compliance risks from over‑contacting individuals

With Micom

See who didn’t engage and why

Suppress wasted sends automatically

Switch channels for higher response rates

Improve CRM and database quality

Protect against GDPR breaches and complaints

Built for savings, compliance and experience

Data‑driven suppression

Stop repeating failed mailings. If a letter is scanned but unengaged, or a digital message bounces, Micom flags and suppresses that record for future sends.

Channel switching

If digital isn’t delivered or opened within your SLA, Micom produces and posts the letter automatically. No manual steps.

Continuous data quality

Keep your CRM clean with suppression, updates and engagement signals fed back into your systems.

GDPR & compliance

Minimise unnecessary contact. Prove data suppression and handling through clear logs and retention controls.

Future‑proof integrations

Self‑serve CRM connectors are coming. Today, use APIs and developer support to integrate with your billing, CRM or case management systems.

How it works

Send

Campaign or triggered message is dispatched.

Track

Engagement data captured across print and digital.

Analyse

Micom flags non‑engagement or failures.

Suppress or switch

Remove wasted records or change channel.

Optimise

Insights feed back to your CRM for better future targeting.

Result

Fewer wasted sends, stronger engagement, cleaner data and measurable savings.

Key features of Engagement Intelligence:

Print engagement tracking

Identify scanned or unengaged letters.

Digital engagement tracking

See bounces, unopened or blocked messages.

Automatic suppression

Stop wasted sends at record and channel level.

Channel switching

Recommend best channel based on real behaviour.

Compliance logs

Record every suppression for audit proof.

CRM feedback

Push data improvements into your systems via API.

Reporting & dashboards

Visualise savings, engagement and data quality.