Why Smart Businesses Combine Email, SMS and Print And What Happens When They Don’t
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The Messaging Trap Most Businesses Fall Into
You sent the email. It wasn’t opened.
You followed up with a reminder. No response.
Now the customer’s missed the payment, the patient didn’t attend, or the policy lapsed and you’re the one left scrambling.
In today’s world, the assumption that “sent means received” is costing businesses more than just engagement. It’s eroding trust, creating risk, and frustrating teams who believe they’ve done everything right.
But the truth is simple:
If your message didn’t get seen, it didn’t get sent.
The Case for Combining Channels
Every communication channel has its strength — and its limitations.
- Email is great for detail, record-keeping, and low cost but open rates average just 21%
- SMS cuts through noise, with 95% of messages read within 3 minutes but lacks depth or context
- Print is trusted and long-lasting — but slower and often underused
“A message unread is a message not sent. And a message sent the wrong way is just noise.”
Smart businesses are realising: it’s not about picking one channel. It’s about combining the right ones based on purpose, urgency, and preference.
What Happens When You Rely on One Channel
When organisations stick to a single communication format usually email these issues start to emerge:
- Missed actions: Digital-only reminders go unopened, resulting in no-shows or delays
- Customer churn: Overloaded inboxes cause frustration and disengagement
- Compliance gaps: Not offering print may breach channel preference requirements under GDPR
- Lost revenue: Unseen bills, missed renewals, or abandoned carts
Some messages need urgency. Some need permanence. Some need to feel personal. One channel can’t do it all.
Multichannel Isn’t Enough, You Need Channel Intelligence
It’s easy to say you’re “multichannel.”
But if you’re just sending the same message everywhere at once, that’s not strategy it’s scattergun.
What modern businesses need is channel intelligence.
Imagine this:
- A payment notice starts as an email
- After 48 hours with no action, an SMS reminder is sent
- Still no response? A printed letter is triggered automatically
That’s not just multichannel. That’s smart, responsive communication built around behaviour and outcome.
And it’s exactly how Micom works.
How Micom Connects Print, Email and SMS in One Platform
Micom is more than a delivery tool it’s an intelligent communication engine.
We help businesses:
- Build automated flows across print, email, and SMS
- Set rules for fallback, escalation, or audience preference
- Meet GDPR and consent requirements by channel
- Track delivery and engagement — all in one place
Whether you're chasing payments, updating customers, or managing compliance letters Micom ensures your message is seen, not just sent.
We power messaging for:
- Healthcare – patient letters, referral reminders, appointment follow-ups
- Finance & Insurance – statements, renewals, time-sensitive updates
- Public Sector & Utilities – citizen notifications, outage alerts, meter readings
A Smarter Future for Business Messaging
Communication isn’t just a checkbox.
It’s the moment your customer decides whether they trust you, believe you, and take action.
So why do so many businesses leave it to chance?
If 3 out of 4 people aren’t opening your email, it’s time to ask:
“Are we really reaching them?”
We believe the future of messaging is connected, intelligent, and channel-agnostic powered by context and choice, not assumption.
Final Thought: Stop Guessing. Start Connecting.
It’s not about doing more.
It’s about doing it better.
“Smart communication isn’t about sending more. It’s about sending better.”
With Micom, you don’t have to choose between email, SMS, or print.
You can use them all — intelligently, securely, and effortlessly.
Explore how the Micom Platform works →
Book a discovery call with our team →
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