From iMail Comms to Micom: A Behind-the-Scenes Look at Our Brand Transformation

On 1st July 2025, iMail Comms officially became Micom. But this rebrand isn’t just about a new name, it’s about reflecting who we’ve become and where we’re going.

Why We Rebranded

For years, we’ve supported organisations with print and digital communications—from critical letters and service updates to customer marketing campaigns.

But the world of business messaging has evolved. Clients want:

• Smarter automation
• Faster delivery
• More control
• A unified platform that handles both digital and print, seamlessly

We already built that platform. Now we have a name that fits it: Micom—short for Multi-channel Intelligent Communications.

What Micom Stands For

Micom brings together marketing and critical messaging into a single, intelligent platform.

Whether it’s a council tax bill, a customer retention campaign, or an NHS appointment letter, Micom ensures your message lands, securely, on time, and through the right channel.

With Micom, you get:

• A single place to manage SMS, email, and triggered print
• Real-time visibility and smart delivery routing
• Automation that triggers print only when digital fails

It’s communication done right, for every team, every customer, and every channel.

The Internal Journey

Rebrands can feel abstract. Ours wasn’t.

• We involved every team early
• We explained not just the what, but the why
• We launched with an internal video that told the story in full
• We focused on continuity, not confusion

Want to see how we introduced the change internally?
Watch the internal brand trailer we used to launch Micom to the team.

Evolving the Brand Identity

Micom is bold, modern, and built for speed—just like our platform.

Here’s how we brought that to life visually:

A Logo with Meaning

Our new logo brings together three ideas:

• A lightning bolt for speed, agility, and breakthrough power
• A digital pixel for precision and tech-led control
• A bold “M” for messaging, momentum, and making it happen

Together, these elements signal a brand that moves fast, thinks smart, and delivers with confidence.

A More Expressive Colour Palette

While our roots are in secure, compliant messaging, our expansion into the marketing space needed a brand that could do both:

• Trust and technology for operations and compliance teams
• Energy and creativity for marketers

That’s why we evolved our colour palette—injecting richer tones and bolder accents to better reflect the full spectrum of what Micom offers. It’s still recognisably us, but with more room to grow.

What Changes and What Doesn’t

• Same team, new name
• Same platform, expanded capabilities
• Same promise: reliability, innovation, and simplicity

Micom Edge and Micom Nexus remain at the core of our offer, now brought together under a unified brand built for what's next.

What’s Next for Micom

• Smarter automation with channel triggers, scheduling, and fallbacks
• AI personalisation and deeper workflow integrations
• Platform improvements across user experience and analytics

We’re already powering millions of messages for brands in healthcare, retail, finance, and government. Now we’re scaling that impact with more speed, more intelligence, and more value.

FAQs

What happened to iMail Comms?
We rebranded to Micom on 1 July 2025. It’s the same company, evolved.

Will my existing service change?
No changes to your service or support. Everything continues, just better branded.

What does Micom stand for?
Multi-channel Intelligent Communications. It captures exactly what we do.

Final Thoughts

Rebranding isn’t about changing who you are, it’s about revealing who you’ve become. Micom represents our technology, our people, and our purpose.

“Micom is about making communications matter—at speed, at scale, and on the customer’s terms.”
— Andy Barber, CEO

Ready to see what Micom can do?

Explore our platform | Read the full press release | Connect with us on LinkedIn

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